There is no doubt about it, our president was the most popular presidential candidate ever. The team at AssociaDirect and I thought it would be fun to use our creative skills to create a fun product that was better than all the other junk out there, and raise some money for Barack at the same time. The project was such a success that it landed on the first page of the Chicago Tribune, who named it the “Coolest Souvenir” of the Grant Park speech.